The Douglas County College and Career Institute and Douglas County High School marketing 
programs recently earned certification from the American Marketing Association (AMA). This industry certification is a testament to their commitment to excellence in business education and hands-on learning.
As part of the rigorous certification process, students showcased their marketing expertise through interactive presentations, a website demonstration, a guided tour of the school store, and an exclusive behind-the-scenes look at the school’s print shop and marketing labs. These activities highlighted their mastery of marketing principles, customer engagement strategies, and business operations.
"Earning Marketing Industry Certification is significant because it validates our instructor's and students’ knowledge and skills in the key areas of digital marketing, branding, analytics, advertising, and content creation," said Bakahai Litman, Principal/CEO of CCI.
Douglas County High School Assistant Principal Amanda Burross also commented on the achievement.
“This certification confirms the dedication of our students and the outstanding quality of our marketing program,” she said. “By integrating real-world experiences into our curriculum, we are equipping students with the skills needed for success in business, entrepreneurship, and beyond.”
Founded in 1937 and based in Chicago, IL, the AMA is now considered the leading global professional marketing association and an essential community for marketers. From students and practitioners to executives and academics, the organization aims to elevate the profession, deepen knowledge, and make a lasting impact. With 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers.
According to Tekmekia Gilchrist, DCSS Executive Director of CTAE/6-12 Curriculum, “This achievement solidifies Douglas County High School and the College and Career Institute as leaders in career and technical education, ensuring students graduate with the knowledge and experience to thrive in the competitive marketing industry.”